The Oh Yes Moment: How Our Why Statement Creates Meaningful Marketing

At Oh Yes Communications, our Why Statement guides everything we do:

We exist to elevate brands to cut through the noise and amplify their impact through clarity-driven marketing.

Our focus is on creating marketing that feels like you, that speaks to your audience, and that moves the needle in a meaningful way. And it all starts with putting our clients’ needs at the forefront of everything we do.

Follow along with us as we explore what fuels our passion and how we bring that vision to life through our clients’ success every day.

The Heart of Our Why is Your Brand’s Biggest Advantage

When we evolved from a video production company to a marketing agency, there were things we noticed other agencies doing that we felt neglected the core of what truly makes a brand resonate:

Strategic Direction:

Time and again, we’ve heard horror stories from clients about agencies that rushed into creating content that completely missed the mark. 

At Oh Yes, every client relationship begins with a day-long Messaging Workshop designed to deeply understand your brand, vision, and goals. We don’t just scratch the surface, we dig deep, revisiting and refining your messaging as your business evolves.

This, in our opinion, is the absolute bare minimum that every client deserves. 

Prioritization of Storytelling:

Knowing how to apply strategic direction is the next step to great marketing. 

Facts don’t sell; stories do.

We know that humanizing a brand is essential to creating an emotional connection and loyalty to your brand. With this in mind, every project we undertake is viewed through a storytelling lens, regardless of scope or industry. Our background in video production gives us an advantage because we think through a multimedia and omnichannel lens. 

Integrity in Execution:

Clients deserve to be empowered, not held hostage.

We once worked with a client who paid over five figures for a rebrand, only to be given the bare minimum in design files and brand direction, leaving them unclear with how to proceed and unable to use their brand assets in the various places they needed to without paying additional fees. 

At Oh Yes, we ensure our clients have everything they need to execute their marketing autonomously if they choose. We provide complete design files, comprehensive brand guides, and the freedom to scale as they see fit.

Our mindset is that of serving clients well, respecting our professional and boundary scope and theirs as well. 

What Does It Mean to Elevate Your Brand?

For us, helping clients “elevate” means honoring their current stage in business and marketing journey, and helping them refine and improve their brand at a pace that is sustainable to them, and allows them to grow a profitable brand they can be proud of.

Marketing doesn’t have to be a confusing venn diagram of trying to find your ideal client or applying the latest trend. Instead, the foundational principles of good marketing are always relevant and every business deserves a marketing approach that’s authentic.

Our team manages the details from A to Z, ensuring that your marketing captures the culture of your brand, is strategic, and (mostly) effortless for you!

The Core Values That Power Your Marketing Success

Through the clarity of our Why statement, we developed a set of Core Values that guide every aspect of our work. 

These aren’t just inspiring statements plastered on a poster with a photo of a penguin or pencil in the background…They’re standards of excellence that have been earned and refined through trial and error (and even being in positions that required us to sink or swim). 

These values are lived and breathed.

We often tell our Messaging Workshop clients that a major benefit of clarifying their messaging is that it creates workforce alignment – our Core Values do the same.

And that reflects in how we communicate, the quality of our work, the type of team member we are to one another, and ultimately, the consistent, on-brand experience we bring to our clients. 

1. We Obsess Over Excellence – Personally and Professionally.

Perfection is not the standard but excellence is. We’re not passive in our growth, we’re intentional and tenacious in besting our best and pursuing growth. 

We don’t settle for “good enough.” Growth starts with us first. Whether it’s physical, mental, spiritual, or emotional growth, we know that when we’re at our best, everyone around us benefits.

Excellence means we take pride in giving our work and tasks our absolute best. We care about how we communicate, the quality of our work, the client experience, and the type of team member we are to one another. 

2. We Value Collaboration – As a Team and with Our Clients.

We believe varying experiences and opinions results in the best possible outcome.

In other words, this is what we like to call “creative friction”.

As a team, we take ownership in our lives and are open to feedback to develop better self-awareness and skills. Collaboration allows us to combine diverse perspectives, from the CEO to our most junior hire, so we can use our different strengths to contribute in a meaningful way. 

Innate to this process is the client. Their collaboration and input allows for us to provide the best marketing that reflects who THEY are and not who we think they should be. 

They paint the vision, we execute the plan, together.

3. We Lead with Integrity – We Accept Responsibility and Take Initiative.

Even the smallest of practices that we commit to doing right the first time can translate to BIG things.

Integrity shows up in the small moments, like…

Labeling files correctly

Picking up trash that isn’t ours

Treating every team member with value

We take pride in doing things right. We hire people who share these values because it creates a safe space and an accountable work environment we’re proud of and enjoy. 

4. We Embody Character – Through Humility, Discipline, and Loyalty.

Character isn’t just a value—it’s the compass that guides every decision we make. Whether it’s choosing the clients we partner with, the team members we bring on board, or the opportunities we pursue, we are drawn to people who show up with integrity, resilience, and a strong sense of purpose. 

We pride ourselves on being easy to work with, dedicated to our craft, and always in our clients’ corners.

Our approach can be summed up by a quote that has stuck with us: “Confidence is silent, insecurity is loud.”

Over the past 11 years, we’ve seen many flashy entrepreneurs and businesses that get momentum quickly, only to end up flopping.This noise and showmanship tend to mask a lack of experience or substance.

At Oh Yes Communications, we don’t need to shout our achievements from the rooftops. We let our work speak for itself.

Our goal isn’t to dazzle with surface-level glitz but to build long-lasting success through strategic, thoughtful actions.

Take Your Brand From “Oh No” to Oh Yes!

Our core values are the heartbeat of everything we do.They shape how we deliver our services, how we build relationships, and how we celebrate your successes.

Sure, we’re an easy and fun team to work with, but we’re also the team that will challenge ideas when they’re out of alignment with !your brand. At Oh Yes Communications, we’re here to elevate your brand and be the team you can trust.

If you’re ready for a marketing partner who’s dedicated to your success and brings a touch of fun to the process, let’s chat! Book a Discovery call today

Here’s to elevating your brand to new heights – together


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Inspirations & Conversation to Elevate Your Life!