Oh Yes Communications helps Sarah Young of Young & Co streamline her brand and marketing, freeing up time to grow her coaching business while keeping her agency on track.
There’s a point in every successful business owner’s journey where growth and direction outpace the original brand – The vision is clear, but after years of working hard to scale while juggling all of the day-to-day, it’s easy to lose touch with the heart of the brand or feel like the message isn’t hitting the mark anymore.
That was exactly where Sarah, owner and CEO of Young and Co, found herself.
Established in 2018, Sarah began Young and Co as a financial agency that empowered impact-driven CEOs who wanted a holistic and proactive financial approach to their business and personal finances. But as her ambitions grew, Sarah realized she needed to realign her brand’s message – and lighten her load – to continue making the impact she envisioned.
Before working together, Sarah knew the impact of her work as a licensed CPA and business mentor, but didn’t fully understand how to articulate that through her brand or message. Being in the financial industry, having conversations around money are some of the hardest to lead, yet Sarah balances it well, operating from a place of empathy and authority.
But, much like a pair of shoes that don’t fit anymore, the brand she once loved no longer aligned with her growing ambitions. While her powerful personal story attracted clients through social media and her podcast, the outdated brand led to attracting clients who weren’t the right fit for her evolving vision.
So when Sarah approached OYC, she was eager to delegate the marketing of her business to someone that understood her vision. With her coaching business gaining more momentum, she was ready to step up her game and bring in a team-centric approach, but didn’t have the time or bandwidth to manage the marketing overhaul on her own.
She needed a bold rebrand that showcased her expertise and positioned Young & Co. as a modern powerhouse, allowing her to focus on growing her new coaching business without worrying about the agency falling behind.
Sarah was ready to delegate her branding efforts, but she needed a team that could take her vision and create a brand that accurately reflected its potential and authority in the industry.
Together, we rolled up our sleeves and got busy pulling back the layers of her brand, step-by-step, to enhance Young and Co’s new direction through both creativity and strategy. Here’s how we made it happen:
To start the process of Young and Co’s rebrand, we had to take it back to square one; A few members of Oh Yes Communications led Sarah and her team through a 4-part “Clarity in Your Message” workshop.
During this full-day intensive, we broke down Sarah’s entire brand messaging. Lots of “a-ha” moments (and several cups of coffee later), we finally uncovered the essence of her business, articulating the core message she wanted to convey to her ideal clients.
Post-Workshop, we delivered an actionable, multi-page Messaging Playbook that gave Young and Co the internal clarity they needed to align their team and the external messaging to attract dream clients.
During our time working together, something stood out to us – and it wasn’t the soft, feminine pink and beige color palettes of Young and Co’s original branding.
It was Sarah’s bold vision.
While these softer tones would have worked for other brands, it became evident that the Young and Co brand was headed in a new direction – to attract a higher clientele of impact-driven female CEOs leading service-based businesses.
We created a modern and sophisticated mood board that reflected the company’s mission to support these high-achieving clients. The new brand identity was sleek and powerful, featuring bold typography and strong geographic elements, paired with a fresh color palette that resonated with the company’s new direction.
With the messaging and visual identity established, the next step was to revamp the Young and Co website.
Their site was brought into WordPress, and from there, our design and development team got cranking!
Sarah’s main goal was to take her brand from being CEO-centric to team-focused. By implementing the new visuals and reframed messaging, we built a new website design that allowed future clients to view Young and Co as a business with teams dedicated to delivering services, giving Sarah the space to step back from the day-to-day over time.
In addition to the rebrand, the OYC team also took on the initiative of redesigning Young and Co’s collateral, ensuring everything fit the new identity, from copy to design.
Downloadable resources, one-pagers, and client-facing documents were overhauled to align with the new brand and messaging so that every single piece felt cohesive and reflected the new direction of the business.
After completing the “Clarity in Your Message” workshop and a thorough rebrand with Oh Yes Communications, the transformation of the Young and Co brand reignited their passion and sharpened their focus.
With a refreshed brand, clear messaging and ongoing support, Young and Co has become more efficient, allowing the business to operate with greater clarity and direction, and giving Sarah the capacity to take major steps back from the daily grind of marketing to focus on what truly matters to her – Coaching other CEOs to help grow their own businesses and refining their internal processes to better support their clients and team.
The impactful strategies and marketing efforts also led to Young and Co’s renewed success and outcomes like:
Streamlined content repurposing: Sarah was able to repurpose year’s worth of podcast content into blogs, case studies, and social media posts, boosting SEO without having to put in extra effort.
Refined service offerings: The messaging workshop helped reshape her services, transitioning from a-la-carte projects to curated packages that better served her clients and team.
Consistent branding: The new bold and cohesive brand identity created for Young and Co showcased its mission with clarity and calls in more of her ideal, high-performing clientele.
Deep blues paired with vibrant greens were chosen to represent their innovative yet nurturing approach to financial mentorship and emphasis on their commitment to empowering clients to take charge of their financial future.
